Launching in Singapore · 2026
Jiak Simi

Find your kind of shiok

Your AI-powered Palate Compass

Coming soon to

Coming soon to the App Store Coming soon to Google Play

Don’t want to wait? Become a tester — and tell me where it’s wrong.

What is Jiak Simi?

“What to Eat?”
finally answered for you

Jiak simi is Singlish for “what to eat?”. We ask this three times a day and somehow always gravitate to the same few options (sian). Now Jiak Simi can answer it. Powered by AI, it learns your unique palate then hand-picks spots that you’ll love. No more doom-scrolling reviews that don’t know your taste.

Built in Singapore, for Singapore — from hawker stalls to hidden gems.

How it works

Three steps to your next great meal

1

Start with what you love

Name a few places you’d happily go back to tomorrow. No quiz, no forms — your favourites tell us more about how you eat than any questionnaire could.

2

Say what you think

Every spot we suggest takes one of three answers: tried it and loved it, one for the list, or not for me. That’s the whole job — the more you answer, the sharper it reads you.

3

Meet your Palate Compass

Your flavour personality emerges from your picks alone — an Asam Queen who lives for sour, a Tow Kay Lemak who loves it rich. Every place gets scored to your taste, and told to you with the reason why.

The Palate Compass

Six palates. One you.

Behind every recommendation is your Palate Compass — your personalized taste profile that maps how you eat across six core flavours, then learns and sharpens with every meal. It’s the kind of personalisation that simply wasn’t possible before.

Heat Sweet Sour Umami Rich Fresh
The Palate Compass radar — six flavour axes: Heat, Sweet, Sour, Umami, Rich and Fresh.

Be first to the table

Join the waitlist

We’re cooking. Drop your email and we’ll tell you the moment Jiak Simi launches in Singapore.